Electronic Arts has acknowledged it struggled to cope with the console transition to this generation, admitting that publisher made mistakes the past years. However, The company reckons its back in business and believes it’s now in a better position than it has been for some time.
"Through this last transition to the PS3 era... for a whole bunch of reasons that aren't worth getting into in a short answer, I think it's fair to say we dropped the ball," CEO John Riccitiello said at the Goldman Sachs Technology and Internet Conference.
"Through this last transition to the PS3 era... for a whole bunch of reasons that aren't worth getting into in a short answer, I think it's fair to say we dropped the ball," CEO John Riccitiello said at the Goldman Sachs Technology and Internet Conference.